Metro-Goldwyn-Mayer Home Entertainment, Santa Monica, Calif., has bought a 30-second unit in the last episode of NBC's "Seinfeld" to promote rentals of its 1997 James Bond feature film "Tomorrow Never Dies." MGM is the third Hollywood studio to buy time in the show. Warner Bros. will promote the theatrical release of "Lethal Weapon IV," due in theaters in July, while Sony Pictures Entertainment will tout its TriStar Pictures' release, "Godzilla," arriving in theaters Memorial Day weekend. The cost of a 30-second commercial in the "Seinfeld" finale has been estimated at $1.5 million.
Copyright April 1998, Crain Communications Inc.