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MGM promotes video games

Published on .

MGM/UA Home Entertainment and Warner Home Video are teaming up to produce a sequel of its "Power Players" promotion from last year to jointly market several upcoming home video titles. The "Power Players 2" program will push 10 different titles, including "Goldeneye," "Get Shorty" and "Heat," beginning in May. The multi-million dollar campaign, handled by MGM, will include national TV; point-of-purchase; extended pay-per-view runs; cross-trailered among multiple titles; and a consumer promotion with Act II Microwave Popcorn that will be supported with print ads in Entertainment Weekly, People, TV Guide and Time.

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