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MGM readies for media buying presentations

Published on .

Metro-Goldwyn-Mayer will hear presentations next week from agencies for its estimated $50 million media buying account. In the hunt are BBDO Worldwide and Ogilvy & Mather, both Los Angeles. D'Arcy Masius Benton & Bowles is said to be a contender. Incumbent Saatchi & Saatchi/Pacific, Torrance, Calif., has withdrawn.

Copyright March 1997, Crain Communications Inc.

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