Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Miami ads perfectly seasoned

Published on .

"Greater Miami and the beaches: Perfectly seasoned," will be the theme for the fall marketing campaign of the Greater Miami Convention & Visitors Bureau. The effort draws on the area's cultural diversity, beaches, nightlife and outdoor dining, as identified by focus groups in Chicago and New York as desirable attributes. In a new move for the bureau, the theme will be licensed for use on clothing and trinkets in an effort to bolster the bureau's $1.5 million marketing budget. TV spots, from Turkel Schwartz & Partners, Coconut Grove, Fla., will break in September in the Northeast, with a print schedule to follow there and in Chicago.

Copyright August 1995 Crain Communications Inc.

Most Popular
In this article: