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Michael in a bottle

Published on .

XEL, Beverly Hills, Calif., said the previously announced Michael Jordan fragrance line will be marketed in the U.S. beginning in November. Parent Bijan Fragrances said Mr. Jordan is the first major male athlete in the U.S. to develop his own fragrance. "We have captured the essence of Michael Jordan," said Sondra Love, senior VP-marketing and product development at Bijan.

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