"We put the same name on everything," says Mr. Bloomberg, 52.
"We try to give information in as many different ways as possible-daily, weekly, print, on-line, radio, television." But the name on all is Bloomberg.
Since launching his company in September 1991, the former Salomon Bros. executive-turned-entrepreneur has built a multimedia business with revenues estimated at about $560 million a year, which he presides over as president.
At the company's core: Bloomberg Financial Markets/-Commodities News, the news service that can, on any given day, give fits to the larger Reuters or Dow Jones.
About 40,000 subscribers, including 82 daily newspapers, pay $1,000 a month to lease his terminals.
That's the beauty of Bloomberg, moving the hardware that carries the multitude of "software"-financial data and information.
Also included in his holdings now are a New York radio station (WBBR-AM) converted to an all-news format and an all-business TV show called "Bloomberg DirectTV," which broadcasts via satellite.
A free, monthly magazine goes to news-service subscribers; available in English and Japanese, it's called (surprise!) Bloomberg.
His latest venture, due in September: Bloomberg Personal, a 48-page Sunday newspaper supplement on personal finance.