×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Michelin enlists Lowe Lintas

Published on .

Michelin North America, Greenville, S.C., tapped Lowe Lintas & Partners Worldwide, Chicago, as agency of record for its new relationship marketing initiative. The agency's direct marketing unit, Lowe Lintas Columbian, will handle the Michelin assignment, managing direct marketing, retail partnership and database analysis for the Michelin, Uniroyal and BFGoodrich tire brands. Michelin chose Lowe Lintas after a review that included Rapp Collins Worldwide, New York, and North Carolina-based Target Marketing.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: