MICHELLE KWAN SIGNS DISNEY DEAL

Skating Star Will Represent Multiple Products

By Published on .

Photo: AP
Kwan on Olympic ice.
LOS ANGELES (AdAge.com) -- Though she didn't get the Olympic gold medal she had hoped for, Michelle Kwan will still get to go to Disney World.

Ms. Kwan, the U.S. figure skating star who won a bronze medal at the Salt Lake City Winter Olympics, has been hired as a spokeswoman for Walt Disney Co.

Three year deal
As part of the three-year deal, Ms. Kwan will represent a number of Disney products, through radio and TV appearances, from theme parks and cruise lines to hotels, publishing activities, movies and television.

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In the past, Ms. Kwan starred in Disney and ABC TV specials and has contributed to figure-skating-related books published by Disney's publishing division, Hyperion Books.

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