Internet Broadcasting Company, Troy, Mich., is a new company that offers original radio programming on the Net, including audio advertising. "Internet browsers can hear the ad, rather than just see a flag at the top of the screen," said John Bornoty, IBC's president. "The user hears a subliminal message to visit the Web site." Programming on the station includes an interactive children's broadcast with listen and sing-a-long stories; a live, all news stalk station; and a live music station. The company is in negotiations with advertising agencies for ad sponsorships, said Mr. Bornoty.
Copyright September 1996 Crain Communications Inc.