Micron breaks new campaign

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Micron Electronics, Nampa, Idaho, said it launched a new campaign, "New rules, new tools," positioning the PC marketer as the choice for "driven users," growth companies and others seeking a role in the "new economy." The campaign, from Bam, Austin, Texas, is part of a brand makeover that new management is undertaking to shake up the No. 3 direct PC marketer.

Copyright August 1998, Crain Communications Inc.

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