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MICROSOFT AWARDS $22 MILLION GERMAN MEDIA BIZ TO UNIVERSAL MCCANN

Published on .

(July 6, 2001) DUESSELDORF -- Microsoft Corp. in Germany, based in Munich, has moved its estimated $22 million media business to Frankfurt-based Universal McCann, the media arm of Interpublic Group of Cos.' McCann-Erickson Worldwide.

Universal McCann had already picked up Microsoft's global business for Windows XP and the marketer's new video-game console, X Box.

The incumbent was Munich-based Media Plus, which was linked to Carat International.

Universal McCann will handle the entire Microsoft budget, except for MSN, from its newly opened M.E.C.H. (McCann-Erickson Communication House) in Berlin. -- Dagmar Mussey

Copyright July 2001, Crain Communications Inc.

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