Microsoft and Barnes & Noble partner

Published on .

Most Popular and Microsoft signed an agreement that makes the bookselling giant the exclusive online bookseller on MSNBC, Microsoft Investor and Expedia--news, financial and travel sites that together reach more than 2.5 million consumers each month. The deal, which includes revenue sharing from transactions and a variety of co-marketing programs, is the latest in the interactive marketing push. Other agreements have included New York Times Online, America Online and an affiliate network of more than 40 companies.

Copyright October 1997, Crain Communications Inc.

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