Microsoft on big trek with Webzine

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Microsoft Corp. is developing an Internet adventure travel magazine called Mungo Park, marking the software giant's second major move into ad-supported Web-zines.

Mungo Park will recruit best-selling authors to serve as real-time contributors from exotic locales around the world.

The online magazine--named for Scottish explorer Dr. Mungo Park, who disappeared mysteriously after exploring and charting the Niger River in 1796--will be offered free on the World Wide Web, supported by advertising and sponsorships. Long term, Microsoft also hopes to make money via online transactions.

Mungo Park will follow Microsoft's first, widely anticipated Webzine, Slate, edited by former New Republic Editor Michael Kinsley and slated for a June launch.

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