Microsoft brand value soars--Interbrand

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Microsoft is on track to eclipse Coca-Cola as the world's most valuable brand, according to a new survey from Interbrand, the New York-based brand consultancy. Despite negative media coverage surrounding the antitrust ruling against Microsoft Corp., its brand value increased 24% from last year to $70.2 billion. Coca-Cola, meanwhile, fell 13% to $72.5 billion, according to the survey. Interbrand's annual survey identifies the top 75 global brands with a value of greater than $1 billion. To be selected, a brand had to generate significant earnings in the main global markets; 25 mainstream industries, including technology, leisure and automobiles, were examined. And only companies for which public data were available were included.

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Copyright July 2000, Crain Communications Inc.

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