Microsoft CarPoint launches new targeting channel

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Microsoft CarPoint, an auto-buying information site, has launched a new targeted advertising channel called digital brochure that helps auto manufacturers develop a one-to-one marketing relationship with car-buying customers. Volvo Cars of North America will be the first automaker to advertise on the site, with a digital brochure that launches June 29. Features of the digital channel include personal data capture and accountability.

Copyright June 1998, Crain Communications Inc.

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