Microsoft ends formal arrangement with Cohn

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Microsoft Corp. is ending its formal relationship with Cohn & Wells, San Francisco, as business-to-business direct marketing agency effective Jan. 1. A company spokesman said the rise of Internet communication has allowed Microsoft to slash traditional business direct marketing. Cohn & Wells, hired in July 1996 for a then-estimated $10 million account, will work as needed on a project basis.

Copyright December 1998, Crain Communications Inc.

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