Microsoft on Feb. 4 kicks off with Doritos
|Ad for the Xbox - Doritos contest.
Specially marked bags of Doritos and Doritos Xtreme snack chips will include game pieces that instantly win one of 10 the grand prizes, which include an Xbox console and a Thomson Multimedia RCA brand big-screen TV, or a code that can be used on doritos.com.
Online, consumers have a chance to win one of 50 game consoles, or they can enter the code from the game piece to get free downloads of an Xbox cheat code courtesy of the Official Xbox Magazine or music from Xbox games such as "Amped: Freestyle Snowboarding" courtesy Virgin EMI. Anyone who accesses the codes and music tracks also receives savings on Xbox hardware and software for a limited time via a hotlink from walmart.com.
|Xbox to sponsor the next tour by rock group, Linkin Park.
Xbox will also sponsor Linkin Park's Projekt: Revolution tour, which includes bands Cypress Hill, Adema and DJ-ZTRIP. The 19-city tour starts Jan. 29 in Colorado Springs and winds up in Las Vegas Feb. 24.
The tour sponsorship marks the first deal between the game and a music partner. Consoles signed by the band will be given away by local radio stations.
Xbox is in year two of a three-year
Microsoft said it sold 1.5 million Xbox consoles between the product's Nov. 15 launch and Dec. 31. It expects to ship 4.5 million to 6 million units by June 30.
The Xbox goes on sale in Japan Feb. 22 and in Europe and Australia on March 14.