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MICROSOFT EXPECTED TO PARTNER WITH DIGITAS

Published on .

(Aug. 8, 2001) -- Microsoft Corp. is expected to announce an alliance with i-shop Digitas as part of a larger initiative that Microsoft is undertaking to build closer relationships with ad agencies, executives familiar with the situation said.

Microsoft, which has been aggressively courting advertisers for its MSN Web properties, will likely pursue more official alliances with agencies in coming months.

A Digitas spokeswoman declined comment. --Catharine P. Taylor

Copyright August 2001, Crain Communications Inc.

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