×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft in Hasbro pact

Published on .

Microsoft Corp. and Hasbro Interactive will announce a joint venture Tuesday to put interactive versions of 13 classic game brands on the World Wide Web. Many of the games, including titles such as Pictionary, Sorry, Boggle, Scrabble and Master Mind, are currently available in electronic form on CD-ROM. The venture will allow purchasers of the CD-ROM titles to compete live with one another on Microsoft's Web site. Hasbro's agency, Griffin Bacall, New York, handles.

Copyright February 1997, Crain Communications Inc.

In this article:
Most Popular