Microsoft launches slew of promos for its browser

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Even as Microsoft Corp. prepares to launch Internet Explorer 4.0 this summer, it's running multiple Web promotions to drive demand for the browser it soon will discontinue. The campaign is designed to promote use of IE 3.0--both by PC users who already have installed IE, and by customers of Netscape Communications Corp.'s Navigator who may be enticed to switch.

Why launch promotions in the final months before the arrival of Microsoft's revamped browser? "If [consumers] see the benefits in 3.0, clearly they will see the benefits in 4.0," upgrading when the new version appears, said Jay Goldstein, IE product manager. IE is free for PC users.

For more on this story see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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