×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft launches slew of promos for its browser

Published on .

Even as Microsoft Corp. prepares to launch Internet Explorer 4.0 this summer, it's running multiple Web promotions to drive demand for the browser it soon will discontinue. The campaign is designed to promote use of IE 3.0--both by PC users who already have installed IE, and by customers of Netscape Communications Corp.'s Navigator who may be enticed to switch.

Why launch promotions in the final months before the arrival of Microsoft's revamped browser? "If [consumers] see the benefits in 3.0, clearly they will see the benefits in 4.0," upgrading when the new version appears, said Jay Goldstein, IE product manager. IE is free for PC users.

For more on this story see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular