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Microsoft makes bid to buy Firefly

Published on .

Microsoft Corp. agreed April 9 to acquire privately held Firefly Network, Cambridge, Mass. Firefly is a network of sites that require users to register for a Firefly Passport. In exchange, users who visits sites in the Firefly Network receive personalized content and ads targeted to them. Terms of the deal were not disclosed.

Copyright April 1998, Crain Communications Inc.

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