Microsoft Corp. executives wasted little time responding to U.S. District Judge Thomas Penfield Jackson's June 7 decision to break the software giant in two. Microsoft filed a request for a stay in U.S. District Court, Washington, and a notice of appeal with the U.S. Court of Appeals for the District of Columbia Circuit. Microsoft, which has run ads taking its case to the public, had no plans to run new ads June 7 or 8, a spokeswoman said. Future ad plans were not set as of late June 7. McCann-Erickson, San Francisco and New York, is Microsoft's agency. The software giant now embarks on what could be a lengthy course of action, though its business practices--including marketing initiatives--could face extensive court-mandated changes in three months if a stay isn't granted.
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Copyright June 2000, Crain Communications Inc.