Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft looks at Net devices

Published on .

Microsoft Corp. unveiled a Consumer Platforms Division to produce systems software for non-PC products, preparing the company to play if the market for cheap Internet access devices takes off. "We don't think it's likely that Internet appliances (or) network computers...are going to displace the PC anytime soon," Group VP Paul Maritz said in a telephone press briefing Tuesday afternoon. But Mr. Maritz vowed Microsoft will be able "to respond very rapidly to any market needs that arise." Solidifying its Internet efforts, Microsoft also set up an Internet Platform and Tools Division and moved Microsoft Network into a new Interactive Media Division.

Copyright February 1996 Crain Communications Inc.

Most Popular
In this article: