Microsoft Network to run PSAs

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Microsoft Corp. is working with the Advertising Council to run public service announcements in the form of banner ads on Microsoft Network and other Microsoft online media properties. Microsoft over the next year will donate banners for 5 million impressions, worth an estimated $150,000-plus, to non-profit groups.

"The Internet has proven to be an immensely valuable vehicle for public service advertising," said Donna Feiner, Ad Council's senior VP. "Working with Microsoft and MSN is a way to take advantage of the incredible opportunities this communications medium offers to provide Americans with information about problems and solutions. And working with Microsoft will help us develop our own technological skills to take better advantage of the Internet as an advertising medium, as well as to better assess the public's reaction to our messages."

Copyright March 1997, Crain Communications Inc.

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