×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft, Nike sponsor math show

Published on .

ESPN has inked a deal with Microsoft Corp. and Nike to underwrite "SportsFigures," a weekly educational program on ESPN2 that teaches math through sports. Both companies will receive an opening and closing billboard, one additional mention in segues between vignettes, a spot airing outside the opening or closing of the show, and logo placement on ESPN's Web site and on related "SportsFigures" promotional materials. The show airs on Mondays at 4 p.m.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular