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Microsoft and partners in test phase

Published on .

Microsoft Corp., Redmond, Wash., said 20 members of its Insight Program (a group working on developing interactive TV platforms) will enter a test phase to prepare networks for interactive marketing, TV and other trials. Participants include Deutsche Telekom, France Telecom, GTE Corp., Korea Telecom, Southwestern Bell Video Services, Tele-TV Systems and U S West Communications. Discovery Communications, CUC International and the Lightspan Partnership will provide interactive content for the trial.

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