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Microsoft pay scheme snags free downloads

Published on .

Microsoft Corp., the biggest advertiser in cyberspace, is asking sites to accept a pay-per-download scheme for online banner ads. Under the plan, Microsoft, instead of using a cost-per-thousand model to pay for the online ads, or even a click-through model, will pay sites a fee only when users click on the ad for the latest version of the Internet Explorer browser and then download the browser.

For more on this story read the full article in IMM.

Copyright March 1997, Crain Communications Inc.

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