Microsoft Corp. and PC Quote signed on to sponsor Final Bell
, a stock market simulation game produced by Sandbox Entertainment for USA Today
. The two marketers join earlier sponsors e.Schwab, Intuit and NETworth. Sandbox specializes in out-of-the-box Internet advertising; to wit, the Microsoft sponsorship, centered on the Office '97 product, includes an opportunity to win Microsoft software for answering trivia questions, a search-and-win game in which users search the Microsoft site for hidden Final Bell icons, and a weekly drawing that awards 97 shares of imaginary Microsoft stock to the winner's simulated portfolio.
PC Quote is the official stock market quotation source for the game.
Copyright February 1997, Crain Communications Inc.