Microsoft readies reaction to ruling

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Microsoft Corp. is said to be weighing at least half a dozen advertising possibilities to react immediately to the antitrust decision expected the week of June 5. Options under consideration include TV spots featuring its top executives, an approach it took right after the original ruling; airing customer and partner testimonial-style ads; and spots flagging why a break-up would hurt the tech industry. U.S. District Court Judge Thomas Penfield Jackson's ruling is expected to split the software giant in two. McCann-Erickson/A&L, San Francisco and New York, is the agency of record.

Copyright June 2000, Crain Communications Inc.

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