Microsoft rolls out revamped Sidewalk

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Microsoft Corp. will launch its revamped MSN Sidewalk nationally this fall, but is selling advertising only in the top 25 markets. Advertisers and promotion partners include Albertson's,, Northwest Airlines and a first-time Web advertiser, Rite Aid Corp.

Sidewalk, an arts and entertainment guide in nine U.S. cities, is expanding to become a national consumer buying and entertainment guide with links to Yellow Pages, retailers and marketers. Microsoft will promote the relaunch with online ads from Anderson & Lembke, San Francisco, as well as local radio and outdoor and possibly national print from Wieden & Kennedy, Portland, Ore.

Copyright August 1998, Crain Communications Inc.

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