Microsoft Corp., Redmond, Wash., launched its second flight of Windows 2000 print ads targeting business decision-makers and IT professionals, touting the software's stability and reliability. In the "Portraits" ad series, men and women hold title cards with messages like "I will not quit," to put a human face on the issue of software that runs successful businesses and worker productivity.
The Banana Republic/Gap-esque ads appear in business titles such as Forbes, Fortune and Business Week and run through March; a separate ad series runs in trade publications through February. McCann-Erickson, San Francisco, handles.
Copyright December 2000, Crain Communications Inc.