Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft scores $10 mil in insurance ad initiative

Published on .

Microsoft Corp. sold a total of more than $10 million in advertising on MSN to Allstate Insurance Co., State Farm Mutual Automobile Insurance Co. and Ohio Casualty Group as part of a new push to package insurance ads with relevant content. The MSN Insurance Initiative, being announced today, will tie life insurance, auto insurance and homeowners and renters insurance to insurance-related topics on MSN's CarPoint, HomeAdvisor, MoneyCentral and related sites.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: