Microsoft scores $10 mil in insurance ad initiative

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Microsoft Corp. sold a total of more than $10 million in advertising on MSN to Allstate Insurance Co., State Farm Mutual Automobile Insurance Co. and Ohio Casualty Group as part of a new push to package insurance ads with relevant content. The MSN Insurance Initiative, being announced today, will tie life insurance, auto insurance and homeowners and renters insurance to insurance-related topics on MSN's CarPoint, HomeAdvisor, MoneyCentral and related sites.

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