Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft Shuffles Exec Lineup at Sidewalk

Richard Tait and Michael Goff Moved Up

Published on .

Two key executives who were overseeing the development of Microsoft Corp.'s Sidewalk have been moved to new jobs only three months before the local online network was scheduled to unveil its first sites in Seattle and New York. Richard Tait, formerly group manager of marketing for Sidewalk, has been named director of business strategy for Interactive Service Media, a newly-named Microsoft unit that handles Internet projects like Sidewalk, Mungo Park and Cinemania. Michael Goff, former editor of Out who was recruited last year as the editor-in-chief of Sidewalk, moves to editorial director of the new unit. The editorial lead on Sidewalk now goes to executive editor Richard Gordon, formerly with the Atlanta Journal & Constitution. John Neilson, VP of the Interactive Service Media unit of Microsoft said the changes are "laying the foundation for future growth." He said he expects the online unit to make an investment in the "hundreds of millions" and said it is not budgeted to make a profit for several years.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: