×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MICROSOFT SIGNS PACT WITH MEXICAN CABLE SYSTEM

Published on .

(June 7, 2001) -- Microsoft Corp., Redmond, Wash., and Mexico City-based Cablevision, a subsidiary of Grupo Televisa S.A., will launch the first Latin American trial of interactive television services. Under the agreement, Microsoft TV Server and Microsoft TV Advanced client software will deliver interactive TV using Motorola DCT5000 set-tops. The trial is set to begin in Mexico later this year. Cablevision plans to upgrade 30% of its subscriber base to the set-top boxes. Microsoft and Cablevision expect to deploy at least 350,000 set-tops over the next three years. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

In this article:
Most Popular