Microsoft takes privacy stand

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Microsoft Corp., the No. 1 Internet ad spender, said it will buy Web advertising only on sites that have "comprehensive privacy policies'' posted by Jan. 1, 2000. Microsoft follows the lead of No. 2 Web spender IBM Corp., which earlier announced it would limit ads effective June 1, to sites with posted privacy policies.

Microsoft is encouraging sites to develop policies with the Privacy Wizard, co-developed with privacy group TrustE. Microsoft said "comprehensive'' policies need to include points such as notice of customer information being collected, consent to provide such information, access to the information and measures to ensure security of the information.

Copyright June 1999, Crain Communications Inc.

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