Microsoft Corp.'s Office '97 signed on as an advertiser on Warner Bros.' Virtual Lot. Microsoft and Warner built an online store for the Office product; the store is represented as an actual building on the Warner site
. Clicking on the store leads to the Office '97 portion of the Microsoft site. The deal is part of Warner's "environmental advertising" program which positions banner ads in a virtual city environment instead of at the top or bottom of a page. Anderson & Lembke, San Francisco, is Microsoft's online agency of record.
Copyright January 1997, Crain Communications Inc.