Microsoft gained 6.9 points of reach during the quarter ending in October, and jumped from 11th to fifth place overall in the latest PC-Meter Sweeps. PC-Meter measures Web site visits via a panel of 10,000 home Internet users.
America Online vaulted over No. 2 Yahoo! to regain the top spot it had held in the first and second quarter Sweeps. Netscape lost 2.8 points and dropped from the top spot to No. 3. Eight sites entered the top 50 for the first time this quarter, including No. 39 ESPNET SportsZone and No. 49 The Weather Channel. PC-Meter also reported that 36.7% of all Internet users in its panel were women, up from 27.5% in April.
PC-Meter is a subsidiary of the NPD Group.
Copyright January 1997, Crain Communications Inc.