US Franchise Systems, Atlanta, breaks its first national TV advertising campaign for its Microtel Inn & Suites and Hawthorn Suites hotels March 25 with 15-second spots on CNN, CNN Headline News, The Weather Channel and CNNsi. The year-long campaign will have six Microtel brand ads that will air 500 times during the year and feature two Tibetan monks on a "Journey of Enlightenment" across the U.S. The tagline is "There's room for everyone." The Hawthorn Suites spots feature two ads that will run 700 times with the theme "What you do is your business...Where you do it is ours." The ads play off the funny things that people do in private. 360 Inc., Atlanta, handles. Spending was not disclosed.
Copyright March 1998, Crain Communications Inc.