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MIDAS EXTENDS REVIEW DATE

Published on .

(July 13, 2001) -- Midas International Corp. said the review for its $50 million U.S. ad account won't be wrapped up until mid-September and not next month as originally planned. A spokesman said the process is taking longer than projected.

The marketer is staying mum on which agencies or how many are in the pitch. The client fired Havas Advertising's Euro RSCG McConnaughy Tatham, Chicago, in late May after less than three years on the account. Midas continues to use the incumbent's 15- and 30-second spots during the review. -- Jean Halliday

Copyright July 2001, Crain Communications Inc.

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