Midas International Corp., Chicago, said it will begin a review of its estimated $23 million national advertising account, which has been handled for 25 years by Wells Rich Greene/BDDP. Midas said it will determine by Oct. 15 whether to retain WRG or name a new agency for the auto muffler and related products chain. "The current market requires that Midas has a full-service agency which can effectively address the changes in media alternatives and in our marketplace," said E. Christian Schoenleb, Midas VP-marketing. "We are in a rapidly changing advertising and marketing environment which demands marketing strategies that reach beyond traditional advertising."
Copyright July 1995 Crain Communications Inc.