Midas reviews media for $25 mil acc't

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Midas International is reviewing the media portion of its $25 million account, at Foote, Cone & Belding only since last summer. A likely contender for the account is ICG, the Chicago-based media unit formed to service Ameritech Corp., that now handles spot buying for Midas. Local agency executives expect a creative review to follow, noting FCB is on rocky ground there. A Midas spokesman wouldn't acknowledge a review but said its new president-CEO, Wendel Province, is evaluating all aspects of the business. ICG and SFM couldn't be reached; FCB didn't return calls at press time.

Copyright March 1998, Crain Communications Inc.

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