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Miele keeps Russian biz with Y&R

Published on .

MOSCOW - Miele, a leading German home appliances maker, has kept its estimated $700,000 Russian advertising business with Young & Rubicam, Moscow, effective January..

The re-appointment followed a pitch thatincluded Rose, Media Arts/FCB and TMA. Y&R's Media Edge will handle media.

Both local and imported home appliances brands are enjoying growing business in Russia, with sales up as much as 30% in certain categories, according to Miele.

Copyright December 2000, Crain Communications Inc.

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