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Bruce Claflin, 46, to president-chief operating officer, 3Com Corp., Santa Clara, Calif., a new position, from senior VP-worldwide sales and marketing, Digital Equipment Corp., Maynard, Mass.

Joseph Richter to president-chief operating officer, Ottaway Newspapers, Campbell Hall, N.Y., from senior VP. He assumes duties formerly held by Jim Ottaway Jr., who retains the title chairman-CEO.

Dan Granger to president-CEO, Catalina Marketing Corp., St. Petersburg, Fla., from president-chief operating officer. He succeeds George Off, now chairman. Tommy Greer, formerly chairman, is now chairman emeritus.

Dennis Greenia to senior VP-marketing, Taco Cabana, San Antonio, Texas, from president, consultancy Merrill Group, Atlanta. He succeeds Alison Glenn, who left the company.

Mike Dietz to VP-company marketing, Little Caesar Enterprises, Detroit, a new position, from senior director-marketing and broadcast, Major League Baseball's Detroit Tigers.

Craig Piechura to VP-creative director on Mazda North American Operations, W.B. Doner & Co., Southfield, Mich., a new position, from VP-creative director on Ford Motor Co.'s Lincoln and Mercury brands, Y&R Advertising, Detroit.

Deborah Kenny to VP-marketing, business and development, Parenting Group, New York, a new position, from president, North American Operations, Jerusalem Report Publications USA.

Chet Burchett to president-CEO, Burson-Marsteller Midwest, Chicago, from exec VP, Edelman Worldwide. He succeeds John La Sage, who becomes chairman.

Gary Austin, 44, adds the title CEO at Primedia's HPC Publications, New York, to that of senior VP-director of publications. The CEO position is new.

Joe Feldman to planning director, Kowloon Wholesale Seafood Co., Santa Monica, Calif., from senior planner, TBWA Chiat/Day, Venice.

E. Michelle Amlong to publisher, Eating Well, New York, from advertising director. She succeeds Missy Chase, on leave from the company.

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