Mark Anthony Beverage Co. has narrowed the list of contenders in the review for the anticipated $10 million account for its Mike's Hard Lemonade brand. They are Cliff Freeman
& Partners and Fallon
, both New York; Leagas Delaney, San Francisco; and TBWA/Chiat/Day
, Playa del Rey, Calif. The product will compete with similar products from the E&J Gallo Winery and others.
Copyright October 2000, Crain Communications Inc.