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Mike's Hard Lemonade review pared down to four contenders

Published on .

Mark Anthony Beverage Co. has narrowed the list of contenders in the review for the anticipated $10 million account for its Mike's Hard Lemonade brand. They are Cliff Freeman & Partners and Fallon, both New York; Leagas Delaney, San Francisco; and TBWA/Chiat/Day, Playa del Rey, Calif. The product will compete with similar products from the E&J Gallo Winery and others.

Copyright October 2000, Crain Communications Inc.

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