MILITARY RETOOLS ADVERTISING AGENDA

New War on Terror Impacts Agency Searches

By Published on .

WASHINGTON (AdAge.com) -- The recent terrorist incidents are prompting some changes in military advertising and in ad agency searches that were being conducted.

The military's joint recruiting advertising and marketing agency search will now take another six weeks before an agency is selected. Cordiant Communications Group's Bates Worldwide, New York, the current contractor, is getting a short extension to its existing contract.

Marines switch
In other advertising changes, the Marine Corps switched from an ad in which a Marine slays a dragon to a more patriotic spot, from WPP Group's J. Walter Thompson Co., Atlanta, that is usually used on Veteran's Day.

The U.S. Army temporarily dropped an ad featuring a soldier in an earthquake setting. Bcom3 Group's Leo Burnett USA, Chicago, handles the account for the Army.

No more humor
The Air Force, due to unveil a new campaign from Omnicom Group's GSD&M, Austin, Texas, delayed some print ads because of tongue in cheek humor.

Meanwhile, the Navy expanded a 15-second "I have the freedom to be ..." ad to a 30-second spot and ran it in place of some other creative. Interpublic Group of Cos.' Campell-Ewald, Warren, Mich., did the creative.

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