×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New milk ads

Published on .

The California Milk Processor Board next week launches a $13 million California ad campaign that includes two new executions to air around the Oscars and includes Hispanic and youth-focused spots. Creative is from Goodby, Silverstein & Partners, San Francisco. One spot has an airline pilot tilting the nose of his plane downward to roll a cart with milk toward the cockpit after a stewardess presents him with a chocolate chip cookie. The spots will run nationally under licensing agreements with national dairy groups.

In this article:
Most Popular