The California Milk Processor Board next week launches a $13 million California ad campaign that includes two new executions to air around the Oscars and includes Hispanic and youth-focused spots. Creative is from Goodby
, Silverstein & Partners, San Francisco. One spot has an airline pilot tilting the nose of his plane downward to roll a cart with milk toward the cockpit after a stewardess presents him with a chocolate chip cookie. The spots will run nationally under licensing agreements with national dairy groups.