The California Milk Processor Board voted to renew its "Got milk?" ad campaign through 1999. The board, which plans to sell the program to other dairy groups, also wants to sell the slogan for use on licenced products, such as baby clothing and T-shirts. Goodby
, Silverstein & Partners, San Francisco, created the campaign, which is credited with bumping up California milk sales by about 2% after years of decline.
Copyright August 1995 Crain Communications Inc.