"Got milk?" goes chocolate for the first time in a new TV spot which broke March 9 from the California Milk Processor Board, Berkeley, Calif. In the humorous spot from Goodby
, Silverstein & Partners, San Francisco, a teen moving to the music on his headphones is unable to find chocolate milk, so he mixes some milk in a box of cereal, drinks it and then puts the soggy box back in the cabinet. The commercial ends with the line "Got chocolate milk?"
Copyright March 2000, Crain Communications Inc.