GOT MILK? GETS GROSS IN NEW SPOTS

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(Sept. 10, 2001) -- The California Milk Processor Board's Got Milk? campaign gets gross this fall in two new spots from agency Omnicom Group's Goodby, Silverstein & Partners, San Francisco.

In one, a baby, ignored by a woman reading a newspaper, eyes an unoccupied teat of a dog feeding its puppies.

In addition to encouraging milk consumption, the ads also intend to sell Got Milk? logo products.

Copyright September 2001, Crain Communications Inc.

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