In a voice that sounds part moo-cow, part Schwarzenegger, a critter named Uder wields a giant milk gun, connected to its udder, to "Milk it!"-"fuse" boxes of Kellogg cereals with milk to create new Kellogg's Cereal & Milk Bars. Leo Burnett
Co., London, created the spot for Kellogg Co. Topix/ Mad Dog, Toronto, handled the 3-D animation of the cereal boxes and Cereal & Milk Bars for the 30-second spot; Chuck Gammage Animation handled the 2-D animation. The spot already has debuted in France, Ireland and the U.K., and will expand next year to Belgium, Germany, Iceland, Mexico and possibly Canada.